KELLY L. REYNOLDS
Social media, marketing, media relations, writing
Social Media and Marketing Consultant
Gilbert, AZ — 2009-present
Create and execute cross-platform social media and marketing campaigns for businesses, organizations and non-profit agencies combining strategy, analytics, customer service, email marketing and community understanding. Write blog posts, articles, press releases and marketing copy as part of overall marketing, social media and search engine optimization campaigns.
Director of Social Events
IABC Phoenix — Phoenix, AZ — 2012-Present
Plan and execute networking and social events for the Phoenix Chapter of the International Association of Business Communicators. Work directly with the Vice Presidents of Marketing and Member Benefits to promote events across multiple social media, online and print platforms.
Social Media Manager
Target Training International Scottsdale, AZ — 2012-2013
Created social media campaigns for this brain research company using marketing strategy, community building, SEO, blogs and email campaigns. Managed three Twitter accounts and corporate Facebook, LinkedIn, Google+, Pinterest and YouTube accounts. Wrote blogs, email campaigns and articles featured in Scottsdale Health Magazine, Harvard Business Review blog, Scottsdale Airpark News and several other news magazines.
Rocky Mountain Information Network — Phoenix, AZ — 2010-2012
Wrote, designed and edited a 32+ page monthly law enforcement magazine distributed to thousands of agencies across the Rocky Mountain region. Created marketing materials such as flyers, brochures, direct marketing pieces and special publications for corporate and regional events. Created and maintained the agency’s social media and online accounts. Wrote and edited internal and external communications.
Watertown Daily Times — Watertown, NY — 2007-2009
Wrote breaking news stories for the newspaper’s website, www.WatertownDailyTimes.com. Provided links, graphics, photos, sidebars, video and additional information for readers. Created and maintained the newspaper’s Facebook and Twitter accounts. Developed and maintained breaking news, political and military blogs.
Editor in Chief
The Oakland Post — Auburn Hills, MI — 2005-2007
Responsible for layout, pagination, graphics, photos and copy throughout the entire newspaper, focusing on the front page, OP/ED, regional and lifestyle sections. Managed the newsroom staff, including hiring and human resources, managed the budget and ran staff meetings.
Oakland University, Auburn Hills, MI — B.A., Journalism, 2007
Expert in the use of social media platforms such as Twitter, Facebook, LinkedIn, Google+, Pinterest and YouTube. Execute campaigns using dashboards such as Hootsuite and Tweetdeck. Proficient in reading and analyzing analytics using tools such as Google Analytics, Crowdbooster, Hootsuite and Klout. Create and modify campaigns using search engine optimization tools, copy and analytics. Create email marketing campaigns using Constant Contact. Proficient in use of Microsoft Office applications, Adobe Creative Suite, Quark Xpress, PC and MAC systems and HTML coding.